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Digital Analytics Manager

British Gas
UK, South East, Surrey, Staines
Contract, Full time
Discipline: Management,Digital,Web Analytics,Adobe

You will provide deep analytical insight into customer behaviour across app and web and recommend improvements to customer experience/journeys, commercial performance and drive ongoing improvement in core Customer Operations objectives

You will embed digital analytics into plans and initiatives to enable and drive effective decision making and prioritisation at leadership level and across Customer Operations and guide the product and development teams in building the right product and feature set through rigorous data analysis and be a Subject Matter Expert in creating tagging requirements without necessarily having to do the implementation.


To do this you must have:

Demonstrable knowledge and application of commercial & analytical skills in support of business critical, strategic agendas as well as making BAU responsive, experience in web analytics and deep understanding of digital

analytical platforms, especially SiteCat and understand the use of multiple tools (e.g. Webtrends, Google Analytics, Adobe Sitecatalyst).

A deep knowledge of analytical capabilities, platforms and providers and a track record of developing digital operational strategy and plans.

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