Lead Web Analytics Implementation across web, mobile and apps and creating bespoke tracking code for a complex implementation of Adobe Analytics.
QA test the existing implementation, continuously driving improvement and optimising data flows and work in conjunction with analysts and optimisers and other implementation managers to deliver a faultless customer experience.
Evangelise best practice approaches for implementation of Web Analytics and Tag Management.
Line manage existing implementation resources, including headcount of 2 and agency support
Ensure the successful implementation of new digital functionality through the translation of business requirements into analytical tagging and reporting structure
Responsibility for management & testing of all web analytics software and services
Advanced knowledge of Web Analytics Implementation best practice, and hands-on practical experience managing complex implementations.
Excellent knowledge of Tag Management Systems.
Experience of working with APIs.
Excellent stakeholder management experience, and strong project management experience.
Deep knowledge of analytical capabilities, platforms and providers
Strong management of third party relationships
Strong numerical skills
Ability to problem solve and make robust recommendations